Friday, June 12, 2020

Forced to adapt, businesses rethink how they make money


NEW YORK (AP) — Many business owners are changing the way they make money as they attempt to recoup revenue lost to the coronavirus outbreak.
The changes can look subtle; for example, when owners of clothing stores decide to beef up their internet business. But often such adjustments involve an entire rethinking of the business model — the blueprint that encompasses the key aspects of running a company — with significant changes to staffing, technology and inventory.
For many companies, it’s a matter of survival, but for others, the changes have been a silver lining amidst the crisis.
When Big Bottom Market, a cafe and food shop in Guerneville, California, closed in mid-March, “I had to take stock of what we had and think about how we could evolve the business,” says co-owner Michael Volpatt.
Volpatt started a daily cooking show on Facebook in hopes of drawing customers to Big Bottom’s page on the online marketplace Etsy. He succeeded: Daily visits jumped 66% and customers stocked up on merchandise including biscuit mixes, coffee, preserves and T-shirts. That revenue from Etsy covered Big Bottom’s monthly rent, utilities and insurance.
The cafe, which gets business from visitors to California’s Sonoma wine region, reopened with social distancing steps May 8, selling meals and merchandise at the door. Business is down 80% from its usual pace — the café can normally seat 40. During the week, the cafe’s business is mostly from people who live locally, but the weekends bring people from all over the Bay Area.
Volpatt doesn’t know when he’ll fully reopen the cafe but going forward he expects to get substantial business from the internet. He’s even hiring a staffer to help build Etsy sales.
Four months after launching the Velvet Window clothing store in Dallas, Amy Witt was forced to close its doors. She soon realized she’d need to adjust her approach to ensure customers came back when the store reopened.
“The forced closure gave me the opportunity to say, ‘what’s wrong with my business how do I fix it?’” Witt says.
Before the outbreak, 85% of Witt’s business came from shoppers coming into the store. With the shutdown, she realized she needed to be more aggressive with social media to draw shoppers to her website; she needed revenue and to engage with her customers. She taught herself and her staff how to make Velvet Window more visible in internet searches. She picked up new customers, including some outside the Dallas area.
As she prepared to reopen May 1, Witt concluded she had to offer more services and accommodations in a retail environment reshaped by the outbreak. So she set up private shopping hours for some customers — for example, those most at risk for complications if they contract the virus. She’s using video or messaging apps to show her fashions to others anxious about coming to the store. Curbside pickup or deliveries can also be part of the deal.
She sees all these steps as elements in a new business strategy: “It’s something we will continue to offer” even after the current crisis ends, Witt says.
Overhauling or refining a business model should be an ongoing part of running a company; even successful owners often think about making adjustments. But any crisis forces owners to reassess their business. After companies were forced to lay off staffers during the Great Recession, many turned to freelancers when they began hiring again. That saved money on salaries and benefits and gave owners more flexibility.
Business models are likely to undergo significant changes in the coming months given the damage to the economy from the outbreak. A lot of uncertainty remains about how much consumers will be willing to spend, travel, dine out and go to sports and entertainment events — and when social distancing measures that limit business will be lifted.
Before the outbreak, D’Artagnan sold most of its high-end meats to restaurants where customers might pay $50 for filet mignon or dine on exotic varieties such as squab or quail. But with restaurants closed, half the company’s business is now from people buying meat to cook in their own kitchens or on the backyard barbecue. That means the Union, New Jersey-based company ships smaller cuts and packages of beef and chicken to consumers rather than the larger cuts and whole animals it delivers to restaurants.
“It’s a very different demand in the kind of animals people buy to cook at home instead of ordering in a restaurant,” owner Ariane Daguin says. The changes mean different procedures for butchering and packaging the company’s products.
D’Artagnan’s e-commerce business, which accounted for 10% of revenue before the outbreak, is up five-fold, says company president Andy Wertheim. The company won’t know until restaurants are operating again what their demand will be, or whether people will continue to do their cooking at home. But, Wertheim says, D’Artagnan is prepared to have a different business model going forward and increase its staff to get the work done.
The changes at some companies have come from serendipity rather than crisis. At law firms, shelter-in-place rules have forced attorneys to meet with clients over video rather than in a traditional office visit.
Attorney Katherine Miller’s work includes mediation in divorce and family law cases. She says the virus outbreak has chipped away at clients’ reluctance to hold meetings online. She plans to use that change in attitude to expand her practice.
With the use of video meetings, it will be easier to coordinate schedules when all the parties don’t have to travel to her office, and Miller will have less travel time when she attends meetings. And she won’t be limited to her current practice area, New York City and its northern suburbs.
“I used to think, this is going to be an uphill battle to convince people that it’s a good idea. But now because of the coronavirus, I don’t have do that anymore,” she says.
Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

How to upload files to your Dropbox account from a computer or mobile device

How to upload files to your Dropbox account from a computer or mobile device

a person using a laptop computer sitting on top of a table: It's easy to upload files to Dropbox. Nopparat Khokthong/Shutterstock© Nopparat Khokthong/Shutterstock It's easy to upload files to Dropbox. Nopparat Khokthong/Shutterstock
As one of the leading cloud storage services, Dropbox allows you to upload, share, and access files and folders through its mobile apps, or straight from your internet browser. 
Whether you have a basic or business subscription, it's easy to upload files to your Dropbox account. 
So if you're looking to share files with others, or just want to free up storage space on your computer or mobile device, here are step-by-step instructions to upload a file to Dropbox. You can do this using the Dropbox website on your Mac or PC, as well as the mobile app on your iPhone or Android device.
Check out the products mentioned in this article:iPhone 11 (From $699.99 at Apple)Samsung Galaxy S10 (From $699.99 at Walmart)Apple Macbook Pro (From $1,299.00 at Apple)Acer Chromebook 15 (From $358.99 at Staples)How to upload files to Dropbox from a computer
The simplest way to upload files to Dropbox is to drag and drop the files from your hard drive. 
1. Go to the Dropbox website in your preferred web browser and sign in to your account.
2. Navigate into the folder you wish to upload the file to. Alternatively, you can upload the file to your Dropbox without a folder.
3. Locate the file you want to upload on your hard drive, and drag it to the browser window. 
a screenshot of a cell phone: You can drag and drop files straight from your computer. William Antonelli/Business Insider© William Antonelli/Business Insider You can drag and drop files straight from your computer. William Antonelli/Business Insider
4. Once you drop it into the window, your file is uploaded. 
In addition to the drag-and-drop method, you can also browse your hard drive to select the files to upload:
5. Once you log into Dropbox, you'll be taken to your account's homepage. Toward the right side of the page will be a list of options. Click "Upload files."
a screenshot of a cell phone: You can also select "Upload Folder" to upload an entire folder at once. Emma Witman/Business Insider© Emma Witman/Business Insider You can also select "Upload Folder" to upload an entire folder at once. Emma Witman/Business Insider
6. Choose files you want to upload and click "Open."
7. Click "Upload" after you've chosen an existing folder in Dropbox for the file, or created a new folder. Your file is uploaded. 
How to upload files to Dropbox from the mobile app
1. After downloading the Dropbox mobile app on your iPhone or Android device, sign in. 
2. From the Home screen, tap "Create" at the very bottom, below the plus sign.
a screenshot of a video game: The "Create" menu will let you upload files. Emma Witman/Business Insider© Emma Witman/Business Insider The "Create" menu will let you upload files. Emma Witman/Business Insider
3. Tap "Create or Upload File," then select "Upload File."
4. Browse to find the file you want to upload, and tap the file.
a screenshot of a cell phone: You can find files in a variety of locations on your phone. Emma Witman/Business Insider© Emma Witman/Business Insider You can find files in a variety of locations on your phone. Emma Witman/Business Insider
5. You'll be presented with a screen that asks which folder the file should be uploaded to. Tap "Choose a Folder." You can also rename the file on this screen by tapping its name.
6. When you've chosen a destination for the upload, you'll be taken back to the prior screen, where you can now tap "Upload."
a screenshot of a cell phone: Upload time varies depending on file size and the number of files uploaded. Emma Witman/Business Insider© Emma Witman/Business Insider Upload time varies depending on file size and the number of files uploaded. Emma Witman/Business Insider
Once your file is uploaded, you can share it with others, or access it via your mobile device or any computer, as long as you have your Dropbox login info.

  • You can upload files to Dropbox via your desktop or mobile device.
  • Uploading files to Dropbox from your computer is as easy as dragging and dropping the files from your hard drive into a Dropbox folder. 
  • In the mobile app, you'll need to upload files using the "Create" menu.
  • Visit Business Insider's Tech Reference library for more stories.
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    Tight on space? Here’s how to transfer photos from an iPhone to a computer

    The iPhone camera gets better with every new iteration, which isn’t surprising given it’s one of the most popular cameras in existence. As image quality improves and resolution continues to climb, however, you’re going to need more storage space, and with support for RAW images and 4K videos, those files are now even larger. Even on the iPhone 11 Pro, customers who opted for the base 64-gigabyte version are going to quickly run out of space.
    Below are a few of our favorite methods for backing up iPhone photos, whether you want to rely on a direct connection or one of many cloud-based services. (The processes described here also applies to the iPad and iPod Touch.)
    There’s more to Apple’s mobile operating system than you might think. We’ve rounded up some of our favorite iOS tips and tricks in one handy guide.
    How to upload your photos using a USB cable
    The process for importing and transferring photos from an iOS device with a USB cable essentially hasn’t changed for a decade, whether you’re using MacOS or Windows. The process varies slightly between operating systems, but it’s basically just a matter of plugging your iPhone in and clicking the Import button.
    MacOS
    Step 1: Plug your phone into your computer — either using a 30-pin-to-USB (iPhone 4S or older) or Lightning-to-USB cable — the same way you would if you transferring music from an iPod to a computer.
    how to transfer photos from your iPhone to a computer USB cable plugged into a MacBook Pro
    Step 2: The Photos app should automatically launch, but if not, open the program via Launchpad, Dock, or the Applications folder. (Alternatively, launch Aperture or iPhoto if you use those applications.) If your device isn’t automatically selected, you can find it on the left side of the Photos app screen. You could also use the Image Capture app in MacOS to quickly download content from phone to a folder.
    Step 3: If using Photos, click the blue Import All New Items button in the upper-right corner, or select the individual photos you wish to transfer before clicking the Import Selected button at the top. You can also check the box beside Delete items after import if you wish to automatically delete the photos on your iPhone after importing.
    How to transfer photos from your iPhone to a computer
    Once done, select Last Import (located on the left) to view your recently uploaded images. Keep in mind that Ctrl-clicking an image will also bring up additional options for sharing, favoriting, and editing.
    MacOS, by default, launches the Photos app whenever a camera, memory card, or device containing photos — like an iPhone, for example — is connected. To disable this, after the first time Photos launches, uncheck the box in the upper-left that says “Open photos for this device” or “Open photos.”
    Windows
    The iPhone pairs well with MacOS — there’s no doubt there. However, that doesn’t mean Apple has made it difficult for Windows users to access their photos using a program native to their respective OS. The process is nearly identical for Windows 8 and 10 users, so you shouldn’t experience much trouble using any moderately recent Windows OS.
    Step 1: Plug your phone into your computer — either using a 30-pin or Lightning cable — the same way you would do so if you were uploading music. (You may also need to install iTunes beforehand.)
    Step 2: The Photos app should automatically launch, but if not, open the program using the Start menu or search bar. You may have to unlock your iPhone before moving on.
    Step 3: Click the Import button in the upper-right corner, represented by a box with a downward arrow inside. Any image with a check-mark in the corner will be imported, so check the ones you want and uncheck the ones you don’t. By default, all photos are selected, but you can also click “clear all” and go in and select individual photos if you only want to upload a few. Afterward, check the individual photos you wish to transfer from your iPhone, and click Continue in the lower-left corner.
    How to transfer photos from you iPhone to a computer
    Step 4: Check the box in the resulting pop-up window if you’d like to automatically delete the photos on your iPhone after importing them, or simply click the Import button to transfer the images to your main Pictures folder. Alternatively, click the blue Change where they’re imported link to select a new save destination.
    How to transfer photos from your iPhone to a computer
    When finished, click the Albums button accessible via the left-hand navigational pane. Then, select Last Import at the top to view, share, or edit any of your recently-uploaded photos.
    How to upload your photos wirelessly (on a Mac)
    On MacOS, it’s possible to bypass the cable altogether thanks to Apple’s AirDrop. This proprietary wireless transfer protocol makes it easy to send photos from your iPhone to your MacOS computer, be it a single image or a hundred. The process also works with the iPad, as well as for sending photos from one iPhone to another, or from an iPhone to an iPad and vice versa.
    AirDrop isn’t as organized or quick as using a cable connection and the Photos app, but if you only have a handful of photos to transfer, AirDrop is often much simpler than digging out that cable. The process can also be reversed, so you can send a photo that’s on your Mac (like if you shot with a ‘real’ camera instead of the iPhone camera) to your iPhone — a process that’s helpful for tasks like sharing to Instagram.
    So long as you have a comparable operating system and computer (a full list of which you can find below), the process is fairly straightforward. If you’re running Mac OSX Lion (10.7) or later, the following computers should be AirDrop compatible:
    • iMac (Early 2009 or newer)• Mac Pro (Mid-2010 or newer)• Mac mini (Mid-2010 or newer)• MacBook Pro (Late 2008 or newer)• MacBook Air (Late 2010 or newer)• MacBook (Late 2008 or newer)
    Step 1: Make sure Wi-Fi is enabled for both devices.
    Step 2: Make sure AirDrop is enabled on both devices. On your MacOS computer, open a Finder window and in the left-hand navigation bar, click on the AirDrop label (it should be at the very top, as shown below). At the bottom of the screen, after “allow me to be discovered by,” make sure it says contacts only or everyone. On iOS, go to Settings > General > AirDrop. Make sure either Contacts Only or Everyone is selected.

    Step 3: On your iPhone, go to the Photos app and select the photo(s) you want to transfer. There’s no documented limit on how few or how many you can transfer at once, but the more images you select, the longer the transfer will take. Massive transfers will overwhelm your device, so avoid sending your entire photo library this way.

    Step 4: Tap on the share icon inside the Photos app (the box with the arrow pointing up) and wait for the MacOS computer you want to transfer them to pop up under the AirDrop section of the share dialog. Make sure the device that you want to transfer to is on and awake. Once the correct MacOS computer appears, tap on it. Depending on your AirDrop settings, you may have to approve the transfer, otherwise it will automatically begin.
    Step 4: By default, the photos are stored in your Mac’s Downloads folder. The images won’t be grouped into a folder by default, so it’s up to you to organize the images, store them, or add them to an app like Photos.
    How to upload your photos using iCloud
    iCloud will automatically upload your photos to cloud storage. Besides being ideal for safekeeping, iCloud also makes it easy to access your photos from any device, such as working with your iPhone photos on a Mac, or even a PC. Apple offers 5 GB of free iCloud storage, so a paid subscription to iCloud is required if you wish to store a large amount of photos.
    Step 1: Activate the iCloud if you haven’t already on your iPhone. In Settings, tap your name or Apple ID at the top, then tap iCloud. Tap Photos and turn on the toggle for iCloud Photos.
    Step 2 (Mac): Make sure you are signed in to the same Apple ID on both devices. Then, on your Mac, head to the System Preferences, then click on the iCloud option. Select the Options button next to Photos, then select the iCloud option.
    Step 3 (Mac or PC): Turning on iCloud photos on two devices will sync files automatically, but there’s another way to access your photos too. Visit iCloud.com and login to your Apple ID. From here, you can view and download your photos — and this option works on a PC, too.
    How to upload your photos using Dropbox
    The aptly-titled Dropbox has been a tour de force in the file-sharing game ever since it arrived on the scene in 2007. It functions as a file-hosting service, one that allows you to access and upload files anywhere you have an internet connection. The service’s official mobile app for iOS devices takes that functionality one step further, though, granting you a means to manually or automatically upload your photos to the cloud whenever you see fit.
    This isn’t the same as transferring photos directly to a computer. Instead, you are uploading content to the cloud, or Dropbox’s servers. However, if your computer is synced with your Dropbox account, you can access those uploaded photos as if they were stored on an external drive.
    Manually
    Step 1: If you haven’t done so already, download the Dropbox mobile app and log in as you would normally on your iOS device.
    Step 2: Navigate to the location within your Dropbox where you’d like to upload the files and tap the big, circular button displaying a plus symbol (located at the bottom of your screen). Then, select Upload Photos from the resulting drop-down menu.
    How to transfer photos from your iPhone to a computer
    Step 3: Choose the save location from which you’d like to upload files from — most likely, this will be from Camera Roll. Select the photos you want to transfer before tapping Next in the upper-right corner. Finally, choose which folder you’d like the photos to live in. The photo(s) will then appear in your Dropbox, which is also easily accessible through your desktop browser or various apps.
    How to transfer photos from your iPhone to a computerAutomatically
    Step 1: If you haven’t done so already, download the Dropbox mobile app and log in as you would normally on your iOS device.
    Step 2: While in Recents (found in the lower-left corner), tap the gear icon in the upper-left corner, followed by Camera Uploads in the resulting menu.
    How to transfer photos from your iPhone to a computer
    Step 3: Enabling automatic uploads requires that you have enough storage space to sync all the photos you already have, so you’ll likely need to either upgrade to a paid account, or connect your Dropbox account to a computer.
    Once that’s taken care of, toggle the slider beside Camera Upload to enable the feature and allow the app to automatically upload all photos to your Camera Uploads folder within Dropbox. Afterward, launching the app will prompt it to upload any photos you’ve taken since the last time the app was open, so long as your device is connected to Wi-Fi and has at least 30 percent of its battery life remaining. Toggle the slider beside Use Cellular Data if you also want to upload photos using your data plan.
    How to upload your photos using Google Photos
    Google Photos provides unlimited data for all your photos — assuming they’re under 16-megapixels in size — thus giving you a wealth of space to store and share your memories online. Moreover, like Dropbox, the accompanying mobile app allows you to automatically upload and view any photos you capture through your device or a desktop browser. Google Photos can also be accessed on a computer via a web browser.
    Manually
    Step 1: If you haven’t done so already, download the Google Photos mobile app and log in as you would normally on your iOS device.
    Step 2: Tap Photos, located at the bottom of your screen.

    Step 3: Select the photo(s) you wish to upload to your Google Photos library — you can select multiple photos by pressing and holding on one until the interface shifts — then tap the addition sign at the top. Afterward, select the appropriate album or create a new one using the host of available options. Your photos will then be available in your Google Photos library, which is accessible through the mobile app or your desktop browser.
    If you’re only looking to upload a single photo, tap the photo, then tap the three-dot icon to open the menu and select Add to album.
    Automatically
    Step 1: If you haven’t done so already, download the Google Photos mobile app and log in as you would normally on your iOS device.
    Step 2: Tap the menu icon, represented by three horizontal bars, in the upper-left corner. Then, select Settings from the resulting menu.
    How to transfer photos from your iPhone to a computer
    Step 3: Select Back up & sync in the Settings menu and toggle the slider beside Back up & sync to enable the feature. Once done, launching the app will prompt it to upload any photos you’ve taken since the last time the app was open, so long as your device is connected to Wi-Fi. Toggle the slider beside Photos back up using cellular data if you also want to upload photos using your data plan.
    How to transfer photos from your iPhone to a computer
    If a message appears asking you to allow the app to access your photos, launch the Settings app on your iPhone and select Privacy. Then, tap Photos on the resulting menu and toggle the slider beside Google Photos to enable the feature.
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